Marketing Temptation of the Boss What else can surprise you? Are you involved in marketing? This proposal is for you, It is worth considering the topic of the appropriate interior design of the company. Giving it a narrative that would be clear and appropriately playing on the emotions of employees or customers, increasing the effectiveness of previously unused space and influencing the efficiency and relationships with customers, contractors and employees. Usually, the problem is with choices. We are in a unique situation on a historical scale, that the main problem we have is an excess of choices and wide possibilities. They tell us that we can have everything. It is very difficult to make good decisions. Questions arise immediately. So how to decide on the identification of the interior design of the company's headquarters when this is another choice to make. How to ensure consistency of the message, so that the interior, where the center of the company's activities is located, clearly sends a message about the nature and marketing message of the company. Will it stand out from the crowd of other similar, competitive places? Just like with the TV offer, when choosing that one program that will occupy our time, we want, or at least expect, that it should be exceptional content that is simply worth paying attention to. At the same time, the spaces in which modern people spend their time are shrinking. Smaller and smaller apartments, smaller and smaller offices. The real estate bubble is tightening the walls around us. It turns out that there is not much of this space in the environment, So the approach to the art hung in it changes. Because if I have so little of this space, an awareness of the importance of the quality of this place arises. The same approach is starting to be taken to the space in company headquarters. Not only does it increase prestige and raise the level in the eyes of guests and customers, but ultimately, decoration can turn out to be an important part of the conscious expression of the company. It builds trust and becomes another channel of marketing communication. Often the problem is not the choice itself, but its conscious rejection. Usually, a minimalist system applies here, there is nothing on the walls, it is puritanical and bland. After all, it is a place of work, not entertainment. Besides, there is usually no one who could advise on what to hang on these walls, someone who will get to know the character, the DNA of the company and decide how to emphasize its features in the decoration of the company's headquarters. So who would make these decisions? Too bad. Because this is not a sophisticated expectation at all. Usually, restaurants want to transport guests into the world of the cuisine they offer, providing thematic decorations. In a Greek eatery, you can expect blue and white walls and photos or paintings with Greek motifs, in an Italian one, in the warm yellow and beige interior there are elements referring to the climate of the sunny land of Sicily or Rome... in a fish restaurant - the sea, in a veggie restaurant - vegetables... Sometimes banks use their main colors in their headquarters and branches. This also applies to telecommunications network operators. So shouldn't the company's message start already in its interior? There are many ways to communicate to the client what the company does, what issues it will tell about its history, location, specifics. All this can be included in the interiors. Paradoxically, a visiting contractor, understanding the company better, will enter it deeper, eliminating memories of visiting bland offices of the competition. However, here the need for a good advisor appears, not only in terms of architectural elements, but also the selected art, its compliance with the mission of the company, the owner of the collection. An appropriate delegated person associated with the art gallery, empathetic enough and understanding the language of marketing to connect the dots in this drawing, may come to the aid of. This may turn out to be possible to do. It will turn out that it will fill the blank page of the company's marketing narrative so far.
