Funny If the art market is worth three times less than the tomato market, which last year had a turnover of 186 billion dollars, does the 60-something billion, which made up the turnover of the entire official market, justify talking about mass investment in art? No, we invest in those tomatoes mentioned above on a mass scale. But, isn't it the uniqueness of art that attracts people to it? Finally, there is something that cannot be simply extended to a mass product. Let's be honest, a copy in art will always have a different status than the original. Since we are talking about product ideas, now close your eyes and think of something you dream of that has not yet been produced... surely there is something like that? The first copies of this are already in Asia. All you have to do is think about it, you don't even need prototypes. Art is completely different. The magnificent Asian art is very different from that in other parts of the world and is unlikely to be copied faithfully, for obvious reasons, individual experiences and views on the subject of creation. Thanks to this, you can probably safely invest in art, being sure of the originality of the work. It seems to be common knowledge that proven names provide stable growth, at the level of a dozen or so percent per year over the next few years. Importantly, a crash in the stock market or cryptocurrency does not affect prices on the art market, which are extremely resistant to crises. The wise advise to allocate about 10% of your investment wealth to art. And you can invest in art with small amounts of money. I mean amounts available to a middle-class person. For example, it is enough to focus on works on paper, which are generally cheaper than paintings on other media and sculptures. I also think that for a start, you do not have to aim too high, at first-rate artists. It is not even worth doing that. There are many outstanding artists who are underestimated or not popular enough to be icons. They still created outstanding works, so the selection of these works can be done without losing the artistry and quality. Moreover, I am a believer in choosing the best works from the second and subsequent rows of artists. Interestingly, an unknown artist and his outstanding works can arouse more interest in the recipient, not be so obvious, providing a pretext for conversation. Owning obvious artifacts does not seem so tempting. Because simply for the same amount of money, you can become the owner of a great work of a lesser-known artist, or an insignificant work, but branded with a big name. Many people like big names, hence their popularity, personally I am not a big believer in brands. Art must still speak to me with the force of a waterfall, at least, not only the creator's signature.
